Short and sweet: Check out the calendar previews. (Some images are preliminary.) They should go on sale by December 1, price will be the same as last year, $20.
Where Does the Money Go?
We use a “print on demand” service provider, Cafe Press, to print our calendars. This, unfortunately, means the price is fairly high and even so we don’t get a lot of it back. Cafe Press keeps $15 and the “data sites” get $5 for each calendar sold.
These sites are run on a shoe-string budget–there is no real advertising, no subscription fees, no memberships, and no other beg-a-thons (so far!) to help with the running costs. The proprietor is not independently wealthy, either!
These calendars are our one major effort to raise a bit of cash each year.
We cannot afford to have calendars printed by a traditional press without a guaranteed sale number. The unit cost would be considerably cheaper, but it would be a financial disaster for the sites if we ordered $5,000 worth of calendars and only sold $1,000…or fewer. Last year we sold a total of 125 calendars.
My Car is in the Calendar, Shouldn’t I Get a Free One?
We’d love to be able to do so, but with the print-on-demand calendars, we still have to pay Cafe Press for each copy we order. Let’s say this year we manage to sell 200 calendars (up considerably from last year). 200 x $5 =$800 to put towards hosting costs. We have four different calendars, call it a total of 48 different cars. 48 x $15 = $720 our cost just to buy them, and probably at least another $200 in postage (most owners are overseas). Now imagine we only sell 100…yikes!
We do feel a bit chintzy about no free calendar for folks whose cars are featured, but it’s a non-starter.
Is this really the only fund-raiser? What about the eBay stuff and “donate” button?
We do make a bit each month from eBay, but the competition in that space is pretty fierce and the return doesn’t amount to much. Any time you click on an ebay affiliate link from someone else (if you see that the ebay link goes to “rover.ebay.com” it’s an affiliate), it knocks us out even if you originally linked, and bid, from a link here. There are a number of people who have set up eBay search pages which mimic ours, and where the only service they provide is a link to eBay, but that’s the way things go.
We’d love it if everyone only went to eBay from our links and subsequently bought lots of stuff–but until that actually happens the returns are very modest.
As for the donate button, ten people have donated in the nine years we’ve been online. We’re grateful to them but you can see it’s not really a source of income.