Comments on: I’m Ruining Ford

By: mike mclean

mike mclean — Tue, 19 Feb 2008 22:25:11 +0000

It still makes me puke to think that ford had anything in common with. Jaguar. I still cannot use both names in the same sentence. It was presumably just a hiccough of globalisation. Anyway, on a positive note, it looks as though ford will soon be going tits up, and that the afore mentioned other company will reincarnate once again. As an aside, it was amusing to witness ford’s attempted foray into F1. What a bunch of idiots.

By: SCOTT

SCOTT — Mon, 12 Nov 2007 17:38:35 +0000

I HAVE ENJOYED YOUR E-TYPE CALENDAR FOR THE
LAST TWO YEARS. WHAT A FRIGGIN WASTE OF LEGAL
TIME. GOD FORBID, THE BIG F WILL MISS OUT ON THEIR
98 CENT ROYALTY. WANNA REALLY SCREW SOMETHING
UP-GET AN ATTORNEY INVOLVED!!!

By: Nick Moreton

Nick Moreton — Sat, 10 Nov 2007 15:05:11 +0000

Roger
I enjoy XKEDATA as a pastime in its own right.
I have an affinity for both Ford and Jaguar products and can see that in todays world Jaguar needs such an owner . However it is hard to understand this petty attitude as it is not as if you
are selling sub-standard or counterfeit parts . You are actually promoting and perpetuating the Jaguar legend and in effect providing a free service to its owner .
I hope this gets quickly resolved to your satifaction.
Long may your service continue.

Best Wishes

Nick Moreton

By: Randy

Randy — Sat, 10 Nov 2007 01:00:30 +0000

Wow you guys are harsh, Did all the Jag enthusists forget about the regretable electronics in jags before Ford recued them from their own disasterouse management? I don’t know about the rest of you but ever time I’ve been over 100mph its been in a Ford, personal best 134 mph in a ‘88 Mustang GT on street tires and bone stock trim. How is that possible if they are as poor at building cars as you say?
RD

By: Ed Jose

Ed Jose — Wed, 07 Nov 2007 22:58:37 +0000

Fercrissakes…..the 120, 140, 150, C Type, D type, and E type not to mention the XJ-S are so far from being “Fords” that it is pathetic. If we publish a calendar that featurres E Types , 120s, etc. what the hell has that got to do with Ford and their friggin logo.
Someone said that it’s a blessing the Ford did not get control of Ferrari in 1962. I certainly second that.

By: Daniel

Daniel — Tue, 06 Nov 2007 04:55:41 +0000

Was reading this article and came across this line from Ford…”Second, a product bearing a Ford trademark is an indication that the product is of high quality and has passed Ford’s strict quality control procedures and inspections.” Unfortunately I was drinking tea, and I choked as it came out my nose.

As past owners of the Pinto and the perpetually terrible Taurus, I can ASSURE you Ford, that NOBODY with any knowledge of automobiles thinks your name is “an indication that the product is of high quality.” And adding the “Ford’s strict quality control procedures and inspections” was just funny stuff, you guys should get out of the car business and into the comedy genre. PLEASE, sell Jaguar asap and let us be.

I run the other direction from any automobile bearing the blue oval.

By: christopher storey

christopher storey — Fri, 26 Oct 2007 17:45:41 +0000

If the website were marketing spare parts, one can see that what the lawyers said made sense. Unfortunately, in this case it merely serves to reinforce the impression that Ford, and its satellites, particularly Jaguar, are on the way out. Certainly in mainland Europe outside Germany , Ford has virtually ceased to exist. Even in the UK, it has lost market share over the years and is now a minority player. The attempt to turn Jaguar into a mass market brand with the X type has been a disaster . The result is the firesale of Jaguar, Landrover, and possibly Volvo . Unless Ford is turned round very rapidly indeed, I think it will not last 5 years outside the USA. The problem is a fundamental one: there is an enormous oversupply of western built cars, and even some of the Japanese manufacturers are now feeling the draught. In such circumstances, alienating part of the existing customer base is tantamount to suicide, particularly with an “aspirational” brand such as Jaguar

By: Neil Purves

Neil Purves — Wed, 24 Oct 2007 20:42:59 +0000

Wow. It seems that there are some lawyers for “they who can not be named” working on commission. I wonder if Ford know how how many enthusiasts websites they need to pull down before all their customers are gone?
I am not a lawyer but I may sneak a peak at the website of that legal group and see what they are about.

By: Doug

Doug — Sat, 20 Oct 2007 15:00:36 +0000

“Because of the cachet of the world-famous Ford name” It seems to me that builders of pintos, mavericks and other top drawer models is in complete denial
of the perception of their brand. All Ford succeeded in doing was to drag down a once great marque into the realm of mediocrity.
I’m not so sure that ford/Jaguar has any claim to “XK-E” or E-type for that matter. XKE was used by the American Distributors further the XK line
whereas Jaguar officially used E-Type to demonstrate lineage to the “C” and “D” types.
My thought is that both names have been in the public domain for so long and haven’t been used to actively market anything commercially,
that no damage could possibly have been done. This site needs to start a legal fund and consult with a patent attorney.
I would be happy to contribute.

By: Lynn

Lynn — Thu, 18 Oct 2007 15:11:46 +0000

I am completely offended by the approach that F___ (don’t want to infringe on their copyright) has taken with XKEDATA and will in the future avoid their products like the plague! Idiots!